The Problem / Opportunity
Solution Tree is a leader in the K12 professional development space. Their authors and experts are in high demand for onsite PD. But not all districts and schools have the time or budget for their entire staff to attend an event or to bring a consultant onsite. Even when they do, it’s difficult for schools to maintain the concepts learned during events or onsite PD days. Solution Tree was interested in developing a series of online courses based on their best-selling books.
Product Definition and user experience
During the first stage of this project, we interviewed Solution Tree’s staff, authors and educational experts to better understand the context of the end user, their problems and the content that was to be used in the project. We determined the time, technical sophistication and devices of end-users. We also reviewed the ecommerce system to which the learning management system would need to connect.
Learning management system selection
Based on Solution Tree's content, technical requirements and budget, we reviewed and tested a series of learning management systems (LMS). We made a recommendation to Solution Tree and configured the LMS to meet their. We then worked closely with Solution Tree's ecommerce developer to establish single-sign-on and registration from their ecommerce system.
Content development & QA
With the LMS configured, we worked with Solution Tree staff to develop a standard course pedagogy and development guidelines. We then worked closely with subject matter experts to build videos, quizzes and written assignments for each of the courses. Finally, we ported the content to the LMS and performed full QA on the courses before launching.
Marketing & Sales
We worked directly with Solution Tree’s Marketing and Sales teams to relay the product research and develop marketing materials (website, sell sheets, promotional videos, and sales training curriculum).
Ongoing maintenance and evolution
We have since worked with Solution Tree to extend and maintain their online course program - 33 courses in all.